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The CORE Advantage: A Mini-Course for Event Pros

The CORE Advantage is a free mini-course for event pros ready to feel valued, confident, and strategic. In under 30 minutes, you’ll learn how to reframe your role and master a framework to prevent chaos before it starts.

Two lessons. Twenty minutes. A framework and a mindset shift to help you lead events with confidence.
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What's Included

The Smart Event 360 framework gives you six simple questions — Who, What, When, Where, Why, and How — to make sure nothing and no one gets missed.

Two bite-sized lessons (~20 minutes total)

Learn the Smart Event 360 framework and reframe your role as a strategic partner.

Step-by-step clarity

Each lesson is short, focused, and designed to give you tools you can use right away.

Reflection & resources

A quick activity to apply what you’ve learned, plus a sample syllabus from the full CORE program.

Accessibility built-in

Captions and transcripts included — because every learner should be supported.

Course contents

Meet the instructor

Jen Santos

Jen Santos is an event tech strategist who helps professionals cut through complexity and deliver events that actually work.

With three decades of experience across IT consulting, event delivery, and behavioral science, she’s known for practical frameworks like Smart Event 360 and ACCORD that turn messy systems into clarity.

Her work doesn’t just explain — it retools how teams think, plan, and lead. This mini-course is one small step into that approach, giving you tools you can use right away to lead with more confidence.
Patrick Jones - Course author
Ready to begin? ENroll free and start now

Two lessons. Twenty minutes. Start learning instantly.

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