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The CORE Advantage: A Mini-Course for Event Pros

The CORE Advantage is a free mini-course for event pros ready to feel valued, confident, and strategic. In under 30 minutes, you’ll learn how to reframe your role and master a framework to prevent chaos before it starts.

Two lessons. Twenty minutes. A framework and a mindset shift to help you lead events with confidence.

What's Included

The Smart Event 360 framework gives you six simple questions — Who, What, When, Where, Why, and How — to make sure nothing and no one gets missed.

Two bite-sized lessons (~20 minutes total)

Learn the Smart Event 360 framework and reframe your role as a strategic partner.

Step-by-step clarity

Each lesson is short, focused, and designed to give you tools you can use right away.

Reflection & resources

A quick activity to apply what you’ve learned, plus a sample syllabus from the full CORE program.

Accessibility built-in

Captions and transcripts included — because every learner should be supported.
Meet the instructor

Jen Santos

Jen Santos is an event tech strategist with three decades of experience across IT consulting, global event delivery, and behavioral science. She spent nine years driving Tier 1 event technology at Microsoft and has worked with organizations including CES, Oracle, GitHub, Splunk, and Databricks.

She's known for the ACCORD event readiness framework and for her ability to see what others miss — the decision gaps, fuzzy ownership, and loose assumptions that accumulate quietly until they become an onsite crisis.

Her work doesn't just inform. It retools how event professionals think, plan, and lead. Smart Event CORE is that approach, systematized — so you don't have to learn it the hard way.
Patrick Jones - Course author
Ready to begin? ENroll free and start now

Two lessons. Twenty minutes. Start learning instantly.

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